Founded by Jen Hoey, a Parent Cyber Safety Consultant and Advocate, this website is dedicated to safeguarding children from online exploitation by empowering parents through education. It offers a range of resources, including personal consultations, online courses, a supportive Facebook community, and a blog addressing topics like online grooming and digital safety. Jen's mission is to preserve childhood and protect children in the digital world by equipping parents with the necessary knowledge and tools.